A television groove dedicated to calming the stress and anxiety of canines . To many citizenry that have never had experience with a heel that is destructive when left alone , the estimate sounds like a joke . To dog possessor who sleep with the disappointment of coming home to a destroyed theater and belongings chewed to act , it does n’t sound so crazy .
DogTVwas launched in Israel in 2009 and now has deals with tv distributor in nine countries . The company also reaches dog owners through YouTube and its own smartphonepet apps . create by an enterpriser namedRon Levi , the meshing is now own partially by video giant Discovery Communications .
Although the name may be a number deceiving , the shows on DogTV are not about dogs , butforthem . Other dogs on screen do seem to entertain canines . However , although they started out with computerized tomography on the internet too , Levi says that the dogs they have tested havenot respond well to catson screen , so there are no longer any computerized axial tomography on DogTV .
Photo: theguardian.com
amazingly , the original launching of the connection was in reality instigate by a cat . Levi had a computerized axial tomography , named Charlie , who used to have to continue at home by himself while Levi was at work . Like many owner , he finger guilty leave his pet abode alone all day .
Levi end up download videos off the internet to entertain Charlie , and it seemed to work . So well in fact , he decided to rise his idea into a tv set connection . Initial research showed that 57 pct of dog ownerswere already leave the telly on during the dayfor their canine companion .
Levi says that although the idea add up to him from his cat , he realized the pauperism was more abundant with dogs . The commercials , differing sound level , and expectant amount of talking on regular video meshwork were obviously gear toward entertaining humans not dogs , so he knew something necessitate to be done that was geared specifically toward what a dog would enjoy .
Photo: theguardian.com
After copious enquiry and work with lots of animal expert , DogTV ’s mental object was create and grouped into three family : relaxation , stimulation , and exposure . The vulnerability class is used to gently expose dogs to things that may frighten them like traffic , vacuum cleaner , or firework .
The first three years were spend researching , learning , and arise the capacity of DogTV so that it appealed explicitly to canine vision and hearing . They researched the color that dogs prefer and the sound frequency that they answer to .
