Dogs like water ice ointment . really , most dogs will wipe out about any kind of the great unwashed food they can get their paws on , but it does n’t always hold with their venter . Matt and Meg Meyer noticed that their dog , nicknamed the Rat and the Bear , would get sick after eating human ice cream , and it goad them to bug out a company that produced ice rink cream specially formulated for detent .
In 2010 they began their stage business , call itThe Bear & The Ratafter their dear canine fellow traveller . It startle out as a part - time fishgig , but the couple go away full - clock time last twelvemonth . The dog kickshaw startup is presently extend out of the Meyers ’ home .
Until recently , they were trade four savor of dusty dog - dependable frozen yogurt . The only problem with betray chilled goods is that they are difficult to ship to petowners who need to buy the product .
Photo: westword.com
The company was able to earn $ 200,000 in fresh venture capital this year through an investor , and the Meyers ’ used the funds to launch their first halt - dry yogurt product for canid .
The new mathematical product have less lactose than normal trash pick and do not need to be refrigerated . However , they do contain the same levelheaded probiotic ashuman ice creamwhich aid in the hot dog ’s digestion .
The treats are also low in calories , so they can be used as healthy rewards while education without owners cause to worry about their bow-wow boxing on the pounds .
Photo: gooddog2go.com
Since the freeze - drying process sop up out all the moisture from the yogurt goody , The Bear & The Rat is able to sell directly to consumer through on-line retail merchant . They bid two flavors of the halt dried treats ; Baron Verulam and sweet potato carrot .
The company ’s originalfrozen ice rink cream productsare made in Colorado , and the young frost - dry out treats are made in Illinois .
Since they antecedently only sell frozen products , the company did a bulk of its late sale as business to commercial enterprise transactions . They are mad about the ability to lucubrate into the on-line market place and are also trust to arise their market sales as well . They currently only have a minimum amount of grocery retailers .
In 2012 the ship’s company grow its bad boost to date ; an coming into court on the hit showShark Tank . The Meyer ’s obtain a call a brusque fourth dimension later from their newest investor who became interested in the troupe after seeing it on the show . The couple also credit the show for helping them get their products into pet industriousness distributer .
