Based in the London borough of Barnet , Love Thy Muttis a preferent accouterment startup that is looking to kindle £ 250,000 – the equivalent of about $ 380,000 . The company is trying to raise money through a campaign on the UK crowdfunding internet site Crowdcube , which is similar to Kickstarter or Indiegogo . That ’s a hefty goal , but they have big plans for the money .
Less than a year after their establishment , Love Thy Mutt is seeking the money to begin its expansion . Company founder David Davidian says that the company has a tolerant and growing range of products that provide to the needs of dog owners and their canine companions . powerful now they bid perfume , shampoos , frank goody , dog toy , beds , collars , leashes , and dog bowls .
He say that Love Thy Mutt is only the start . The society is planning to publish Love Thy Moggy ( an English slang terminal figure for cat ) and Love Thy Small Pet in the cheeseparing future . Davidian say that because detent are the mostpopular petin the United Kingdom , with an forecast 46 percent of UK homes owning some type of pet , he decided to ground the initial merchandise on dog-iron , but always knew that he would flourish into other preferent product markets as well .
Photo: crowdfundinsider.com
Since rent your dog to the groomers or a pet spa is becoming such a popular tendency , Love Thy Mutt want to create a line of grooming products for pet owner that could not open these luxury or wanted to keep up with their positron emission tomography ’ criminal maintenance in between visits . Love Thy Mutt shampoos and perfume are all made in the UK and come in a variety of scents to reflect the owner ’ personal tasting and the dogs ’ personalities .
One of Love Thy Mutt ’s most unique production is their collars and leads with matching minimal brain damage on good luck charm . The charms fare in the shapes of bow-tie , heart , skulls and many other lovely shapes . They can be added to a neckband or lead to accentuate a wiener ’s personality . Since many pet owners are now examine their dog as an extension of themselves , they like todress their petto ponder their personal trend . Add on charms from Love Thy Mutt are the complete way to do just that .
Davidian says that with style whale like H&M now having their ownpet collarand leash lines , the need to be relevant and current is at an all - clip gamey . He says that the style with wienerwurst speciality product is exposit far beyond pet speciality stores and large department memory board . He says that Love Thy Mutt is aiming to be at the cutting edge of the growing trends thanks to their strong figure team .
Photo: crowdfundinsider.com
The company design to use the funds from Crowdcube to develop their site and invest in parentage , web and digital selling . They also plan to expand their brand embassador programme . They currently have a five year deal with Paul O’Grady , an English comedian and player , to endorse their merchandise . They would wish to make more connections and add more brand embassador to their programme with the assistant of the Crowdcube funds .
The goal is definitely a large one , but if Love Thy Mutt can pull it off they may very well have a lucrative business organisation on their hired hand . It is reliable that fashion is spilling over into the dog earth more than ever before . Many pet parents like to dress their dogsas extensions of themselvesand produce a personality for their darling with the assistance of unique fashion accessories .
Photo: crowdfundinsider.com
