It is hard to sound what a sense of olfactory modality 10,000 times stronger than our own would be like . A heel - noesis research worker at Barnard College , Alexandra Horowitz , made a great doctrine of analogy in her bookInside of a Dog . She writes that humans may be able to detect a spoonful of gelt added to their cupful of coffee berry , but a dog could detect a spoonful of wampum add to a million gallons of water simply by smelling it . That ’s two Olympian - sized swimming pools worth of water .
With a sentiency of smell that strong , it ’s a wonder that no fellowship has created a look - establish mathematical product for dogs before this . The Honest Kitchen is jazz for their high - quality , healthydog food .
They key out themselves from their rival by billing their Canis familiaris food as human grade , meaning the product are salutary enough for human use of goods and services . Now the company has partnered with ad means Red Tettemer O’Connell + Partners to launchIs That My Dinner ? , apicture bookabout a puppy who is looking for a good meal .
Photo: adweek.com
The story follows a hopeful pup , scratching and sniffing his way through a vacation party looking for a proper holiday dinner . As you translate the book to your bounder , you ’ll be necessitate through an miscellanea of excoriation - and - snuff scents that include Eucalyptus amygdalina candy canes and pumpkin pie .
This charming tale comes staring with two tasty samples of detent food from The Honest Kitchen ( Love and Embark ) . It also come with coupons that are cashable in stores only .
On The Honest Kitchen ’s website , you’re able to regain a tilt of stores near you that supply shopper with a liberal copy of the Word . Steve O’Connell , mate and executive creative director at Red Tettemer O’Connell + Partners allege :
Photo: petproductnews.com
“ We were depend for an interesting way of life to spill about how The Honest Kitchen ’s pet solid food is made from human - grade whole foods , and we think it would be fun to tell a chronicle that possessor and pets could in reality enjoy together . A scratch - and - snuff book makes for the perfect vehicle – something for man and canine friends alike . ”
Red Tettemer O’Connell + Partners even brought canine sniff quizzer into to learn out the first samples of the Word . O’Connell suppose the dogs love just about every smell in the Quran . They did n’t seem to be drawn to any smell in particular . He says that if the book is well received , the party would sure enough consider making another one to research adifferent holiday .
The release ofIs That My Dinner?is being accompanied by a # HonestHolidayDinner campaign on social sensitive . Pet parents who portion out a picture of their darling chowing down on a vacation repast via Twitter , Facebook or Instagram along with the campaign ’s hashtag will have the chance to win a number of seasonal - themed prizes from The Honest Kitchen .
Photo: fastcocreate.com
I was kind of bummed to find out that there is n’t a participating pet storage in my area that is giving out costless copies of the book , but I do inhabit in a very rural area in Maine so I ca n’t say that I ’m surprised . If you ’re in the same boat I am and you ’d like a written matter to portion out with your furred friend , you could also order acopy of the bookon the fellowship ’s website for just $ 1 .
