It ’s no arcanum that the pet industry has exploded in the preceding few years , and now preferred parents are spending more money than ever on their dogs and cats . There are luxury heel beds , favorite accessories , and now even pet foods that are costing hotdog owner K of dollars a year . One preferred food ship’s company , The Honest Kitchen , is proving that there is no bound to what pet parents will pass on calibre frank products .
Lucy Postins , father ofThe Honest Kitchen , aimed to start a company that would bring on andiron nutrient that went above and beyond the tone of even the most luxurious kibble . It even put forward that on every box of The Honest Kitchen products .
The dehydrated substance that comes from the boxful reckon like a bag of granola that was put through a blender . Pet parents simply add piss and they ’ve got top - quality favored food . The element list resembles the menu of a four - star eatery admit John Cage - free duck’s egg , free - range chicken , perfumed potatoes , cranberry , and pumpkin .
Photo: Ethan Pines
Postins say that the ingredients she include in her dog intellectual nourishment recipe are the same ingredients that she uses to feed herhuman family . She founded the ship’s company over 13 years ago in her very own kitchen , but it did n’t take off as apace as she expected , just because her intersection are n’t marketed to the median pet proprietor .
She ’s aiming for consumers who tell on at grocery store like Whole Foods and who do n’t serve nonorganic , genetically modified foods to their family . The company is test the terminal point of how muchconsumers will spendon their pets by charging up to $ 120 for 40 pounds of dog solid food .
Although it took some time to raise , TheHonest Kitchencaptured $ 21 million in annual revenue last class and they project a growth of almost 50 % for 2015 . It all started in 1998 when Postins record that a naked dieting may profit her dog who ache from steady pinna infections . She knew that a raw dieting had its danger and that it could get expensive .
Photo: Ethan Pines
She wonder whether a dehydrated form would exercise with the same benefits . After a long battle to reckon out production she set about create her products right in her own kitchen . in operation difficulties continue for years , but Postins believe that by insisting on maintaining the human - grade recording label and involve alevel of qualitybeyond any competing products , that The Honest Kitchen would survive its grow pains .
Now the company has plentitude of investors , over 40 employees , and hundreds of firm customers . Postins hop to turn a profit this twelvemonth , but says that she will never shed her motto “ pets before profit . ”
She latterly turned down a lucrative deal with a Japanese distributor because they sell to stores that carry hotdog who were call down in puppy mills . Postins believes that consumers will see that her company offer quality above everything else and that they handle greatly for the dogtooth that they feed .
