Amy Paris ’ trivial dog Dora suffers from anxiety . When Dora was first diagnosed with an anxiousness upset , Paris explore the shelves of many different pet stores and all she found were pills and dog chews , neither of which her dog would take volitionally . So she decided to puzzle out the problem herself .
Paris was determined to find a natural solution to her dog ’s anxiousness effect , and she pull from her backcloth in research and development with a potable companionship that used rude ingredients to get everything start . Taste was the first element that she worked on , and then she moved on to finding the right delivery method .
Paris started out using her kitchen as a trial run research lab where she tried different combinations of the all - innate , U.S.-sourced ingredients . She set out with over 230 different flavorings and tried different combination of them all .
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Once she was able-bodied to get theproduct energizing time down under 10 minutes , she began buy at street festival and doing taste - testings to get feedback from her objective interview : frank owner . She raised nigh $ 450,000 in seed money with the help of her found pardner , who get out the company last year . Now the society has four employees and is raise money for new developments .
Today , LICKS Pill - Free Solutions , fluid health supplements for both dogs and cats , are available to other pet owners who arestruggling with the same result that Paris was . These pre - dosed private packet have been create to address many different issues admit urinary tract problem , digestion issues , heart problems , and even hairballs .
The merchandise can be administer in dog intellectual nourishment , on paws , or directly into the pet ’s mouth . They are plan to absorb quickly , and of form , the fellowship offers a “ Zen ” product to comfort anxiousness as well , which is available for both cats and canines .
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LICKS was launched in 2011 with the help of the New Venture Challenge at the University of Chicago Booth School of Business . Paris currently work the company out of a storage warehouse in the Bucktown vicinity of Chicago .
Right now these merchandise are only uncommitted online , atPet Supplies Plus , and unleash by Petco , along with other belittled local favored stores . However , Paris is hoping to expound her company this yr since she just debut two new products at the Global Pet Expo ahead of time this calendar month in Orlando , Florida . At the exposition she bring out a digestion formula for dogs and an immunity pattern for cats .
